New Congressman Ben Chandler (D, Ky) turned $2k into $80k in donations in two weeks. How? Ads on blogs with a liberal bent. Before the campaign, he probably didn't know what a blog was, his campaign manager told Wired. He does now, and is going to Congress. The publisher of one Chandler-friendly blog, Daily Kos, told Wired that the key to success in a campaign blog is to make readers feel they have a stake in the race.
Chandler's ad campaign was handled by Blogads, and noted going rates for ads on popular weblogs, including Calpundit, Talking Points Memo and Eschaton.
All according to: "Blogs Pump Bucks Into Campaigns" (Wired News, 2/18/04).